Frontier is a specialist financial advice firm, providing financial security and peace of mind for the education community and their families for over 20 years.
An important offering for Frontier clients is Managed Accounts (MAs). Frontier had constructed an in-house technology system to administer MAs on behalf of its clients, but was seeking additional services and improved efficiency.
“We came across MA Operator (now WealthO2) in late 2015 when the system was still in development,” said Financial Adviser Steven Woodford. “What interested us was that the capabilities were similar to the important features we had built in-house, but it was web-based.”
Frontier kept in touch with the WealthO2 team as the system was being developed, and set up the system for their own personal funds later that year. “Once we were happy and comfortable that the system met our requirements, we moved our client base on to the system in July 2016,” he said.
Mr Woodford said the key benefits of implementing WealthO2 had been around efficiency. “the system enables us to manage our clients’ portfolios in a systemised way,” he said. “It reduces implementation time because we don’t have to trade manually any more, it’s all automatic. From an internal perspective, I think what people like most is that it’s a structured system and there is a solid methodology behind every client transaction. Nothing is ad hoc, and everything is on one system.”
The support throughout the decision phase, implementation phase and ongoing service was a particular point of difference, Mr Woodford said. “I think the support’s been fantastic, Catherine and Shannon have always been very responsive which has been hugely helpful to us.”